Urban Decay Naked Basics Launch

Urban Decay launches Naked Basics—the long-awaited, multi-purpose MATTE companion
to Naked. This is the palette that belongs in every woman’s makeup bag—from fans of a
neutral matte eye to color fanatics looking for base shades to pair with their bolder shadows.
These über-wearable shades look great on literally EVERYONE. Richer than other mattes, the
color goes on with a smooth, luxe finish (never chalky or powdery). We’ve even included one
demi-matte shade, Venus, which has the tiniest touch of satin—perfect for highlighting and
adding dimension.

Naked Basics includes four totally new and exclusive shades, one shade previously only
available in another palette and one all-time staff favorite. Each Eyeshadow features our brand
new Pigment Infusion System™, the proprietary blend of ingredients that gives every shade its
velvety texture, rich color, serious staying power and blendability.

VENUS – soft, off-white demi-matte
FOXY – very light yellow/beige matte
WALK OF SHAME – very light pinky nude matte
NAKED2 – rosy taupe matte
FAINT – warm, dusty brown matte
CRAVE – deepest, darkest brown/black matte


Naked Basics Palette (SRP $27) is available from Urbandecay.com and should be hitting Sephora and select department stores soon.