Food Blog Traffic Tips

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(Last Updated On: June 5, 2020)

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Traffic Secrets Book Cover

For the last few weeks, I’ve been reading the book Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson. Curious? Learn more here.

Traffic Secrets Book

his book is jam-packed with tips and tricks to get more eyes on your blog content or product. It is written by Russell Brunson, entrepreneur and owner of a $100 million dollar company. His secrets work because it is what he’s used to build his company Click Funnels, the fastest-growing software company in the world that is not backed by venture capitalists.

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I’ve read a lot of books on business and blogging but found new and unique ideas here. What caught my eye was the premise “if  you build it, they will come” is NOT true. I have great recipes, and I’m sure you do, too! The real challenge and why many bloggers fail is that readers fail to find them. I’ve been blogging for over 9 years and have learned that lesson the hard way.

The book is actually divided into TWENTY secrets. So much good stuff in here!

Here is what I’ve learned so far:

  1. Target Your Dream Customer: Every business and every blog has a niche. I’d say mine is decadent comfort food like cookie dough cake, baked mac and cheese, and deep fried pickles. Because of this, my future recipes should be along these same lines. Even if sugar free cake or low carb bread is trendy, it is not something I’d ever post. It just isn’t what my audience (or me!) is looking for. Your dream food blog customer may be seeking something different, like vegetarian food, authentic ethnic cuisine, or even baby food.Russell Brunson Dream 100
  1. Learn and Network With Your Dream 100: Secret 2 focuses on finding 100 influences in your niche that already have the customers or readers you want. My first thought was, “Yeah, I don’t have that kind of time. I’ll just skip this.” DON’T!! What caught my attention was this is the first thing Brunson would do if you booked him for a day of consulting, which costs $100,000. There is so much to learn from these influences. In addition, you can use them to promote your blog.
  2. Hook, Story, Offer: Secret 3 focuses on the 3 steps of getting someone interested in  your product. It can also be applied to blog readers. Explain what is so great about your recipe and why readers should  make it. Is it chocolate cake? Play up how it is so moist that it literally  melts  in your mouth! Made homemade pizza? Talk about that crispy crust and how easy it is to make. Sell your recipe and hype yourself up!
  3.  Facebook: Facebook has ebbed and flowed over the years. I go through phases of posting to my page frequently or not at all. Secret 11 focuses on not just your Facebook page but also Facebook Groups and Messenger. There are millions of recipe groups on Facebook already featuring people who would love to see yours!
  4. Google: Secret 12 focuses on Google. I love Google traffic because it requires less effort. Social media requires constant work to promote your posts. With Google, you work hard to write a good post, and traffic comes your way even if you’re sleeping or on vacation at the beach. Brunson expertly covers how to write better than your competition (longer, more appealing posts) and how to gain back links from other Bloggers.

Overall, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers has a lot of new tricks to reach even long-time bloggers like me. If you’re looking to take your site to the next level, pick up a copy here.

Tracking PixelDisclosure: This post is sponsored. All opinions are my own. Thanks for supporting the brands that help keep our site online.